The DNA of MTW

There are three types of Companies

• Those who make things happen
• Those who watch things happen
• Those who wonder what happened

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It's all about perception management

• 'How are we perceived?' as against 'How do we wish to be perceived?'

• What drives perception?

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• Our needs
• Media's needs
• How they correlate
• Instances

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Needs and motivations

• Image and Reputation
• Branding your reputation

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"In this new era, what a company stands for is just as important, or more important, than what it sells."

"The public isn't interested in the Brand alone. There is a desire to look behind the label."


Public interest is the bottomline.