When the media wants to talk to you, you can’t run and you can’t hide. All you can do is prepare.

Media interviews can be intimidating. Facing the unknown can be unnerving. The root cause for fear is that you exercise no control.

Remember, you have zero control on what the media asks. But you do have 100% control over what you answer. But for that you need to know how.

How will you be perceived? What key messages do you want to convey? What pitfalls must you avoid? How best can you create appropriate sound bites? Most important, how can you say what you want to say and say it effectively – with poise and confidence?

It all distills down to this: what the media wants to know, what you want to convey and how to manage the interface so that, in the tightly edited version that will finally appear, your message gets through loud and clear.

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Media Training - The Need

Growth comes at a price and reputation at a cost as well.

Having reached a critical mass in terms of products and services, companies need to adhere to a framework of Do's and Don'ts in the realm of dealing with the media, both print and broadcast.

In a world dominated by issues of attracting and retaining the best of talents, corporate governance, transparency, shareholder value and consumer satisfaction, it is inevitable to be drawn under the curious lens of the media, who will go to great lengths to ferret out information about a company’s history, present and future plans. ‘Public Interest is the Bottom Line.’

However, tactfully dealing/responding to the media's curiosity, will have to be one of the key issues that an organization needs to address. Key spokespersons within every Company must be trained to hone their skills in communicating their messages with confidence, poise and finesse.

It is in this frame-work, that the expertise of Media Training Worldwide, India, a New York headquartered company, is called upon by companies of repute to assist in this vital area of Media & Presentation Skills.

Within five years of our launch in India, over a thousand participants, amongst them captains of Industry, Diplomats from the Ministry of External Affairs, Govt of India, senior spokespersons from the corporate fraternity in India and overseas, have immensely benefited from our workshops. Their comments on our site bear testimony to our credentials.

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“When Corporate buckets leak, the Media cups its hands to drink!”

The media will go to great lengths to ferret out information about a company’s history, present and future plans.

Tactfully dealing/responding to the media's curiosity, will have to be one of the key issues that an organization needs to address.

Key spokespersons within every Company must be trained to hone their skills in communicating their messages with confidence, poise and finesse.

Some of our distinguished Clients and the sectors they operate in, include

• Hindustan Unilever Ltd, Unilever Sri Lanka Ltd, Unilever Bangladesh Ltd (FMCG)
• Bharti Airtel (Telecommunications)
• Diplomats (IFS), Ministry of External Affairs, Govt of India
• Aditya Birla Group (Multi-business Conglomerate)
• BMW India (Automobiles)
  
• Ernst & Young (Financial & Management Consultancy)
• DIAL (Delhi International Airport Authority Limited) (Aerotropolis)
• Monsanto India Ltd (Biotech & Crop Protection)
• Novartis, Medreich and Medtronic (Healthcare)
• BASF, Johnson Matthey, UK (Chemicals)
• Praxair (Chemicals & Industrial Gases)
• Aftek Ltd, Hexaware, Mastek, KPIT Cummins (all IT related)
• Thomas Cook (Travel & Tourism)
• The Raymond Group (Lifestyle)
• Monsanto Asian Leadership Program (included participants from China, HK, Singapore, Philippines, Japan and Australia)
• Actis (Private Equity)
• Jubilant Energy (Oil and Exploration)
• Lanxess India (Chemicals)
• AK Capital Services Ltd (A leading Bond House)
• JM Morgan Stanley, JM Financials (Financial Services)
• UTI (AMC)
• HPCL, Castrol, Indianoil Tanking, Mahanagar Gas, BOCI (since acquired by Linde AG) (all in the sectors of Petroleum, Shipping, Power & Utilities)
• The Essar Group (Petroleum, Shipping & Telecommunications)
• The GMR Group (Aerotropolis & Infrastructure)
• LaFarge – India (Cement)
  
• The Apeejay Surrendra Group (Hospitality, Shipping, Tea & Retail)
• The Godrej Group (FMCG & Multiproducts)
• The JSW Group (Steel, Power, Shipping and Mining)
• The Walt Disney Company India Pvt Ltd (Entertainment)
  
• Maersk Line (Shipping)
• Bharti Enterprises (Retail, Realty etc.)
• The Welspun Group, Asian Paints
  
  The Indian perspectives have been chronicled in a compact book titled Facing The Media.
  
  Furthermore, the One Day Modules on Media & Presentation Skills respectively, provide you an incisive insight of how effectively we do it. Given the exponential growth in the media and its coverage of corporates in India, the urgency of acquiring these skills is no more a luxury but an imperative!